Editorial write-up in Star Magazine
pinned to ChapStick® Cupcake Flavors, curated from ChapStick
pinned to Products I Love, curated from Nouveau Cheap
Indulge? Skip dessert? Go back for seconds? Guilt? It’s lip balm. It’s not a treat. It’s lip balm, people! I wish the ad would just talk about what a fun product it is for protecting/softening your lips, but spare us the clichéd rhetoric that we’re somehow bad for eating a freaking cupcake instead of exuberantly licking flavored wax off of our lips and going back for more. Beauty product advertising is gross. Totally.
One of my favourite sayings is “Hunger is not a virtue, eating is not a sin”. It mightily pisses me off when people assign a moral value to food, but it’s even worse when it’s crap like this. Lip balm does not need to be advertised as ‘calorie-free’ for fucks sake. If you’re worried about how many calories your lip balm has you likely have an eating disorder, and advertising like this doesn’t help people with eating disorders! Dammit, this shit makes me so angry.