Indulge? Skip dessert? Go back for seconds? Guilt? It’s lip balm. It’s not a treat. It’s lip balm, people! I wish the ad would just talk about what a fun product it is for protecting/softening your lips, but spare us the clichéd rhetoric that we’re somehow bad for eating a freaking cupcake instead of exuberantly licking flavored wax off of our lips and going back for more. Beauty product advertising is gross. Totally.
Editorial write-up in Star Magazine
pinned to ChapStick® Cupcake Flavors, curated from ChapStick
pinned to Products I Love, curated from Nouveau Cheap
Posted in Advertising, Beauty, Products
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